Security Manufacturers

Whether you’re making cameras, VMS, alarm systems or any other physical security product, you’re probably facing strong competition with aggressive pricing.

The security market is constantly facing changes. Yesterday’s trends such as shifting from analog to digital video, from proprietary sensors to IP-based are replaced by current trends such as SaaS, cloud-based systems, cyber security and deep learning C4. Those who miss or ignore these market trends stay behind. And you?

I can help you with making this change.

First, we’ll identify your assets such as your market anchors, your brand awareness, your technology or other capabilities. Then, we’ll search for unmet needs which best match your assets, suggest new offerings (use your technology for new products, a new business model for your customer base, modify your products to fit other markets), prioritize them and carefully pick the one to be your new growth engine.

Following this strategic process, I’ll help you identifying technologies, subcontractors, partners, channels and early adopters – everything required for successful market penetration.

The goal of this effort is to make you a leader in a new market or product category and make your competitors work much harder for years to catch you.