Security Startups

Nobody knows your technology better than you. But what’s the right product to start with? What’s the minimum viable product (MVP) that the market will really adopt? What market niche should be aimed first? Who are your early adopters and who are your first allies for this battle?

I’m here to help you with these strategic decisions. As an experienced entrepreneur, I know the even the best technology cannot be sold with a poor marketing package.

I’m also familiar with the tight budget of startups and the pressure from your investors to take off in a too short runway. The only way to do it is by not chasing the wrong rabbits (well, at least not with all your money…)

I’m using proven go-to-market methodologies such as ‘Crossing the Chasm’ (J. Moore) and others, which ensure being in the right track by constantly monitoring your product-market fit.